Continuing to innovate, Orchard Baby and Toddler Foods created South Africa’s first baby and toddler meal bar during the November 2015 Mama Magic Show hosted at the Ticketpro Dome in Johannesburg.
Mrs Nicole Davies, founder and co-owner of the company says, ‘For the past 4 years we have received numerous enquiries from customers seeking fresh, ready to eat meals. Preparing restaurant style meals for babies whilst still adhering to the our strict hygiene standards, is no small feat. The effort was well worth it, as both parents and babies were delighted with the offering’.
As Johannesburg’s premier baby show, Mama Magic attracts over 28,000 visitors over a 4 days. It is undoubtedly the show for baby brands to show off their offering to existing and pregnant moms, says Davies. Orchard Foods is a regular feature at the show as it is the only provider of fresh, 100% natural meals for babies and toddlers at the show.
“Over the course of 4 days more than 1,200 meals were served to babies and toddlers. What surprised us most was demand from adults. At least 60 meals were served to adults, which confirms to us that our baby meals are Real Food with Real Taste” says Davies.
When asked if the Meal and Juice Bar was a success, Davies was emphatic in her response. The company has achieved more than 70% growth in less than a year. There is no doubt that consumers are increasingly moving to healthier, natural meals for their babies.